(Hello)
First principles enthusiast, painter, writer, event host, homo sapien
Filters, swiping left, copying, and commodifying everything is an awkward replacement for the sense of belonging we most want.
You can tell when someone flaunts an AI flyer, or drapes fake-rendered people in their product, or pitches you with a script that sounds like everyone else’s. It subtly says, “I don’t care about you. I care about shipping quick campaigns and collecting cash.”
Like language or money, technology is a tool that magnifies intentions. Directionless marketing leads to slop.
Slop is the average of the content on the internet.
It’s like the oatmeal wall color in a national chain waiting room. It leaves people wondering if the back office hosts smiles or serial numbers.
I started Unslop because I’ve felt disturbed by the feeling of astroturf rolling over real connection. The brands I love make me feel like a part of something meaningful, connected to people who say things that I swear I was thinking two minutes ago.
Aside from nice kumbaya feelings, belonging stabilizes marketing and sales. Focused strategy, steady systems, and thoughtful content lead to a steady pipeline.
Maybe I’m being harsh, but…
When I read slop, it feels like a tell of tawdry hustler dogma: “If I’m busy and produce more than anyone, I’m really doing this entrepreneur thing, and I can keep using my business as a prop for my self worth. Providing meaningful value is secondary.”
Hustle is great for the recent graduate trying door-to-door textbook sales, but tacky for career adults who claim to want to add value in the world. That's why marketing shouldn’t feel shiny and sexy.
Good marketing is steady, researched, and accountable to sales. Great marketing is emotionally intelligent, because people make purchases with their emotions.
Anyway. I want to live in a community where the food is allowed to grow slowly to be nutritionally dense, and I want to know the people in my life for a long time. I’m too good now at clling BS on artificiality, which means I can’t work with everyone (& sometimes I need to *chill* and let them build robot sandcastles).
